If you think that direct mail is dead, maybe you doing it wrong. Here are the reasons why tips to make your direct mail efficient.
There is no doubt the presence of internet has made everything so pace less, with the flow of information practically unlimited. This will make every ‘old’ technology like direct mail will be more efficient.
Direct mail can be a quick, simple and cost-effective way to communicate with potential customers. The term applies to printed promotional, sales and marketing materials that you send through post to your targeted audience. Some of the most popular items for direct mail are brochures, flyers, leaflets, postcard and catalog.
The most effective and successful direct mail campaigns are those that have a clear agenda whether that’s to generate sales, drive traffic to the website or create an insightful lead for a customer to handle. Many large companies have employ a team of a specialist to create a better direct mail campaign. Varies from design, print, deliver and handle the resulting sales. While many small and medium sized business, choose to outsource the whole team.
Making it personal
Often consumers respond more positively if they find the direct mail is personalized for them. This can be as simple as including the recipient name and address or be more complicated to ensure using demographic findings.
But, you also need to be more careful because some customers can feel uncomfortable if you ‘reveal’ too much information about them. So, think carefully on which are the safest information that you can share.
Using reliable data
If you’re using your own customer database, you would know whether your data is current or reliable. If you have a purchasing data lists from lead generating companies, that data can be less reliable. Ask any professional sources to analyze the data that you have.
Keeping mail costs down
You need to keep an eye on any kind of charges for your mail out, this will have a huge impact on the cost of your marketing exercise. Choosing A4 size over A5 flyer printing can almost double your postage cost.
Finding a good printer
Obviously, you want to use a printing services that can provides a high-quality print materials at a good price and within a reasonable time frame. However, it’s also a good idea to look for one who will advise you on the design process and give you an opinion about what kind of personalization that you want. Quickprint Indonesia are qualified for this, since the experiences that we have will make sure that your direct mail campaign is successful and grab the attention of the potential customers that you desired.