Description

Custom POSM Solutions for a Premium Brand

PT Quickprint Indonesia was trusted to handle the full POSM (Point of Sales Materials) production for this New Balance campaign. From large-format posters to sleek product displays, every element was executed with precision to reflect the speed, innovation, and energy of the FuelCell Rebel line.

The left window panel features a clean shot of the FuelCell Rebel sneaker, perfectly complemented by bold typography. The right panel shows an athlete in motion—capturing the spirit of performance. This dual visual strategy invites customers in and tells a complete brand story before they even step inside.

Striking Display Pedestals That Command Attention

Inside the store, Quickprint delivered a series of custom-made product pedestals, crafted using transparent acrylic, wood finishes, and mirrored bases. These elevated displays give the FuelCell series a premium, futuristic presence while staying aligned with the brand’s sleek identity.

Each pedestal is uniquely angled, making the typography and product presentation visually dynamic from every direction. The use of mirrored reflections adds depth and movement—key elements that echo the campaign’s core message: speed, momentum, and individuality.

quickprintindonesia POSMIndonesia NewBalanceID FuelCellRebel RetailBranding StoreDisplay InStoreExperience Visual Merchandising RunningShoes BrandActivation MoreYourSpeed ProfessionalPrinting RetailMarketing POPdisplay POSMexecution